FACTORS AFFECTING THE ADOPTION OF FINTECH SERVICES FOR BANK CLIENTS
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Keywords

Fintech, Perceived ease of use,
Trust, Innovation
TAM
Government Support

How to Cite

Akhter, F., Waqas, M., & Sohaib, S. (2022). FACTORS AFFECTING THE ADOPTION OF FINTECH SERVICES FOR BANK CLIENTS. Journal of Social Sciences and Humanities, 61(1), 45–67. Retrieved from https://www.jsshuok.com/oj/index.php/jssh/article/view/597

Abstract

Evolution of fintech services and the adoption of new emerging technology is what is seen in today’s world. Very few researchers have studies on the factors that affect the adoption of fintech services and how human behavior varies as technology changes. Apart from this, the advancement in mobile phones and the increase in the usage of them have increased the demand of the online financial services. In this paper the factors that have an impact of the adoption of fintech services through convenient sampling, have been considered and studied. The perceived ease of use, innovation, trust and government support were also studied. With the help of SPSS, it was concluded that each of these factors have a positive impact on the adoption of fintech services. Our model was based on TAM (technology acceptance model) and was adopted from our base article. The finding of this research can be used to make improvements in the existing fintech services and also in the development of new services.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2022 Faheem Akhter, Muhammad Waqas, Sara Sohaib

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