GENDER BIASES ON THE JUDGEMENT OF CREDIBILITY
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RAEES, S., & KANDAWALA, S. (1995). GENDER BIASES ON THE JUDGEMENT OF CREDIBILITY. Journal of Social Sciences and Humanities, 35(1&2), 15-23. Retrieved from https://www.jsshuok.com/oj/index.php/jssh/article/view/357
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Abstract

Present research was conducted in order to investigate the effect of gender biases on the judgment of credibility. A list of similar controversial statements was paired with a male or a female high credibility source. Tlie expected outcome was that the male source would be perceived as more credible, as can be judged from the number of statements agreed to by the subjects, and more so male subjects would considers the female less credible, even though she might share the same status. An analysis of variance was run, along with 1. test. Results obtained support the predictions (F(56)=6.85, P.05) made. Hence it is apparent that sex biases preva-lent, influence male and female judgments of credibility.

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