Desensitization may be described as a phenomenon where an individual’s sensitivity diminishes towards a certain aspect due to repeated or continuous exposure to that particular situation. Masses of the Pakistani population are continuously exposed to violent situation through news reporting channels that are not reluctant to showcase uncensored images of atrocity. In the following article the desensitization, its effects on society and its use to news reporting channels is going to be discussed with the help of the theory of standardization of thought and the theory of cognitive dissonance.
The theory of standardization of thought explains how a hegemonic power may threaten freedom of human thought by; (a) dealing with society as a mass and diminishing individuality, (b) repressing rebellion and promoting conformity, and (c) diffusing the cruel reality and infusing a hypnotic state of selfsatisfaction.
The cognitive dissonance theory on the other hand may be explained as a discomfort caused by holding conflicting cognitions (e.g., ideas, beliefs, values, emotional reactions) simultaneously.
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Copyright (c) 2011 Prof. Dr. Rafia Taj