DISNEY ANIMATIONS AND GENDER ROLES
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How to Cite

Rafia Taj, R. (2012). DISNEY ANIMATIONS AND GENDER ROLES. Journal of Social Sciences and Humanities, 51(1), 11-29. Retrieved from https://www.jsshuok.com/oj/index.php/jssh/article/view/227
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Abstract

Animated films are considered an important socializing agent for young children who apply the messages to their understanding of and interactions with the people and the world around them. Disney feature-length animated
films are no exception; their dominant position in the children entertainment industry has ensured them as a powerful source of learning about societal constructions and of shaping adult identities, expectations and values across various generations. Drawing in audiences of all ages, Disney animation is considered universal, wholesome and magical, promoting innocent fantasies. Until recently this view has gone uncontested; however, increasingly, it gave way to certain disenchantment with Disney, experienced by audiences as well as emphasized by research. The more critical assessment follows the trend of re-negotiating the relationships between media and audiences, with audiences as consumers becoming wary of mainstream corporate media products and institutions.

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