ISMAIL, Z. BOTTOM OF THE PYRAMID MARKET’S CONSUMER BEHAVIOR WITH REGARD TO BRANDED PERSONAL CARE PRODUCTS IN KARACHI: A QUANTITATIVE STUDY. Journal of Social Sciences and Humanities, [S. l.], v. 53, n. 1, p. 23–39, 2014. Disponível em: https://www.jsshuok.com/oj/index.php/jssh/article/view/197. Acesso em: 26 jun. 2022.