FACTORS AFFECTING THE ADOPTION OF FINTECH SERVICES FOR BANK CLIENTS
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Keywords

Fintech
Perceived ease of use
Trust
Innovation, TAM
Government Support

How to Cite

Akhter, F., Waqas, M., & Sohaib, S. (2022). FACTORS AFFECTING THE ADOPTION OF FINTECH SERVICES FOR BANK CLIENTS. Journal of Social Sciences and Humanities, 61(1), 45–66. Retrieved from https://www.jsshuok.com/oj/index.php/jssh/article/view/588

Abstract

Evolution of fintech services and the adoption of new emerging technology is what is seen in today’s world. Very few researchers have studies on the factors that affect the adoption of fintech services and how human behavior varies as technology changes. Apart from this, the advancement in mobile phones and the increase in the usage of them have increased the demand of the online financial services. In this paper we have considered and studied factors that have an impact of the adoption of fintech services through convenient sampling. We have studied perceived ease of use, innovation, trust and government support. Through SPSS we have concluded that each of these factors have a positive impact on the adoption of fintech services. Our model is based on TAM (technology acceptance model) and was adopted from our base article. The finding of this research can be used to make improvements in the existing fintech services and also in the development of new services.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2022 Faheem Akhter, Muhammad Waqas, Sara Sohaib

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